During the 2025 Lunar New Year, Cattitude Media partnered with Kam Man Food and Lee Kum Kee to launch a multi-account, cross-platform livestream campaign. The promotion successfully boosted in-store engagement and sales of Lee Kum Kee products while enhancing its brand influence in the U.S. market.
The campaign was highly recognized by the Lee Kum Kee Asia-Pacific management team, who praised its creativity and execution. It became not only a successful case in retail activation but also a milestone for Cattitude Media’s growing reputation in international brand marketing.
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