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KAM MAN FOOD

2025-06-26

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Founded in 1972, Kam Man Food, the largest Chinese supermarket in Massachusetts, partnered with Cattitude Media to accelerate its digital growth. We supported the brand through influencer marketing, multi-platform promotions, and e-commerce platform creation. With data-driven strategies and targeted campaigns, Kam Man significantly boosted its online visibility and sales, setting a new standard for digital retail in the Chinese grocery sector.


  • Nationwide digital marketing

  • Influencer activation planning

  • Sales performance growth

  • E-commerce platform launch

  • Audience targeting strategy

  • Premium media resources




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STRATEGIC IN-DEPTH COLLABORATION

  1. 120H+          Hours of live viewership

  2. 300,000    Campaign impressions

  3. 100,000    Total users reached


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* Online and offline cross-platform live streaming


Data Summary


  • In early 2025, Cattitude Media partnered with Kam Man Food to launch a high-impact livestream campaign for Chinese New Year.


  • The initiative combined in-store promotions with cross-platform, multi-account livestreaming, achieving full integration of online and offline channels.


  • As of March 2025, the campaign built a new fan base from scratch, reaching over 1w+ active members.



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